People don't buy what you do; they buy why you do it. And what you do simply proves what you believe
Simon Sinek, auteur en managementgoeroe
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Waarom -
Positionering Your reputation is what other people say about you when you have left the room
Jeff Bezos, oprichter Amazon -
Storytelling When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller
Robert Mc Kee, scenarioschrijver en docent -
Contentmanagement Connecting people to people, over and over again, that’s what lasts online. Folks thought it was about technology and it’s not
Seth Godin, auteur en marketinggoeroe -
Netwerkcommunicatie Treasure your relationships, not your possessions
Anthony J. D'Angelo, Chief Visionary Officer of Collegiate EmPowerment