• Waarom

    People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

    Simon Sinek, auteur en managementgoeroe
  • Positionering

    Your reputation is what other people say about you when you have left the room

    Jeff Bezos, oprichter Amazon
  • Storytelling

    When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller

    Robert Mc Kee, scenarioschrijver en docent
  • Contentmanagement

    Connecting people to people, over and over again, that’s what lasts online. Folks thought it was about technology and it’s not

    Seth Godin, auteur en marketinggoeroe
  • Netwerkcommunicatie

    Treasure your relationships, not your possessions

    Anthony J. D'Angelo, Chief Visionary Officer of Collegiate EmPowerment